Product Designer
9 months
FinTech
To expand its offering, Moni, a leading European fintech corporate group aimed to broaden its market reach by entering North America with a mobile version of one of its core products. They aligned their existing and planned capabilities with opportunities in the target market, conducting a few internal PoCs to test the concept. After failing to gain enough traction to push it through the C-suite, they sought external assistance.
The group was undergoing major restructuring efforts, simultaneously striving to align all its subsidiaries with the parent company’s recent rebranding. To top it off, the parent company had never developed a mobile solution before.
Design a winning PoC in 8-10 weeks to secure executive buy-in for a 6-month MVP build.
I like to present my case studies using the three milestones that we can find if we squint our eyes and take a look at the Double Diamond (UK Design Council, 2003). I borrowed the methodology’s terminology to facilitate understanding, calling them Discover, Define and Deliver.
Working at an agency meant adapting our workflow to meet both client needs and tight deadlines. We started by diagnosing the situation and finding the projects main challenges: